Naming, graphic identity & visual system for the 3rd generation of a gourmet food grocery. After 50 years of being an iconic grocery store in the heart of Barcelona, the 3rd generation of the family considered that they had to rebuild their food offer and identity according to the new eating habits. They defined this new concept as "conscious and responsible cuisine".
Les Très Gourmets offer vegan and cruelty free gourmet products, having a strong commitment with this filosophy that represents our consume new habits. This is why the 3rd generation of this family businness want to convey this message to their clients. To represent this optimistic view of the future, we use fruits and vegetables and we stamp smilies with them.
